The Embark Difference: A Healing Treatment Approach
Creative Direction, Production, Videography, Editing
In this short, informative video, I collaborated with the marketing team and Embark’s top clinical expert to explain the company’s proprietary therapeutic approach. I recorded voice-over with Rob Gent, the originator of the treatment approach, and provided creative direction to produce a storyboard based off of the voice-over.
Once the storyboard was developed, I developed a prop list, and constructed a budget and purchased the necessary supplies and equipment.
This video was filmed over two days in Embark’s in-house studio, where I led the shoot as director and cinematographer.
I spearheaded the editing process, wrote the description, designed the thumbnail and uploaded the final product.